Hugo represents a specialised digital and AI-operations delivery model. Co-founded in 2017 by Emily Slota and partners, the company is headquartered in Chicago, Illinois, with five physical delivery hubs across Africa, including Nairobi, Kenya, and Lagos, Nigeria. Hugo provides 100% dedicated, university-educated teams to execute omnichannel customer support, trust and safety, and data annotation for major technology clients such as Google.
The company grew rapidly, reaching a global headcount of over 4,500 full-time employees by 2025 and earning recognition from Clutch as one of the fastest-growing BPO companies in the world. Its proprietary Hugo Academy training system pairs conversational-AI tooling with human-in-the-loop escalation workflows to improve agent output.